What We Do and Why We Do It
We saw an opportunity to help improve online real estate marketing in the North Texas area. Benchmark developed a proprietary backend workflow to create stunning real estate photography modeled after techniques used in high-end architectural photography and wanted to offer these high-quality images at very affordable prices. At the same time, we developed three distinct service levels (MarkOne, MarkTwo, and MarkThree) to align our pricing based on value and quality. We strongly believe pricing should be based upon the number of images needed—not the square footage of a home.
Benchmark also sought out a technology that would actively engage the homebuyer during their online pursuit, immerse them in a floorplan, and create a strong affinity of the home simply by using an advanced technology to virtually extend the buyer’s accessibility to the home. Virtual Walk-Through was that technology. It is an advanced, immersive 3D imaging software allowing homebuyers to view a prospective home from any angle and to be captivated in a self-guided tour of the property. Viewers can easily navigate using touch screens or arrows to rotate within an area or move room-to- room on a smartphone, tablet, or personal computer. No additional equipment such as virtual reality headsets are required even though it feels like you are there. Combined with exceptional photography, we believe Virtual Walk-Through is the best technology available today for real estate agents to market and grow their business.
Benchmark’s leadership team is committed to providing the highest-quality, latest marketing technology, and best service to real estate marketing professionals.
When quality and value matter…remember Benchmark Imaging.